by Vanessa Simms | Apr 9, 2018 | Google Adwords, Google Adwords Guide, Paid Marketing, PPC
Running an AdWords campaign might seem, at first glance, like a pretty simple process. Choose keywords, add funding and off you go; full steam ahead! But in reality, if you want to run an effective campaign (and who doesn’t) things need to be watched a little more...
by Peter Johnson | Mar 15, 2018 | Paid Marketing, PPC
If you are anything like me, you have imagined yourself living the spy life at some point. Dressed like James Bond in a sharp tuxedo and sipping Martinis whilst surrounded by super villains, the most beautiful women in the world and coolest gadgets you could possibly...
by Vanessa Simms | Mar 12, 2018 | Google Adwords, Paid Marketing, PPC
Knowing your return on investment (ROI) is crucial if you’re going to spend your marketing budget wisely. Although ROI is well known to be a key performance indicator (for everything, not just online marketing), 76 per cent of marketers are still either not measuring...
by Vanessa Simms | Feb 12, 2018 | Google, Google Adwords, Paid Marketing, PPC
Google is a multibillion dollar company with products and services offered in a wide range of industries from advertising, marketing and search engines, to hardware, software, internet, even a $38 million wind farm in North Dakota, USA. With everything that Google has...
by admin | May 15, 2017 | Google Adwords, Google Adwords Guide, Home Page, PPC
We’ve seen a lot of AdWords accounts over the years and we’ve seen a lot of problems too! In this article, we take a look at some of the most frequently observed pitfalls. When clients approach us to manage a Google AdWords account, it’s typically...
by Keith Barrett | May 11, 2017 | Google Adwords, Paid Marketing, PPC
Within any Google AdWords account, at the top right of the screen, there is a section where the advertiser gets to see the latest notifications. In recent days, you may have seen this appearing in this spot: So what does this notification mean? In this blog post,...
