by Keith Barrett | May 10, 2017 | Google Adwords, Home Page, Paid Marketing, PPC
In the world of search engine marketing, even seasoned experts continue to learn more each day. With advertising platforms changing so frequently, not to mention high levels of activity within some industry sectors, it’s an absolute necessity to keep up to date....
by Keith Barrett | May 2, 2017 | Ecommerce, Google Adwords, PPC
Whatever form of marketing activity you have in mind, you are probably looking to produce a positive return on investment (ROI). But have you got the foundations in place, so that you can reach that objective? In this article, I’ll show you how to make the...
by admin | Apr 30, 2017 | Google Adwords, Home Page, PPC, Search Engine Marketing
Merkle produce a quarterly digital marketing report, examining the state of the industry and identifying benchmarks. The report for the first quarter of 2017 runs to 28 pages. We’ve read it, so that you don’t have to! Here’s our summary: Google AdWords spend increased...
by Keith Barrett | Apr 28, 2017 | Google Adwords, Google Adwords Guide, Home Page, PPC, Search Engine Marketing
In this blog post, we’ll be talking about how you can find better keywords for your AdWords campaigns. We’ll talk about keyword discovery, measuring competition and some tools that can make the job that bit easier. What is a keyword? When we visit our preferred search...
by Keith Barrett | Apr 26, 2017 | Google Adwords, PPC
You may be familiar with the appearance of standard Google AdWords ads, which primarily consist of 2 lines of headline text, a line for the description and a display URL. But it’s also possible to extend your ad, to make it more prominent within Google’s...
by Keith Barrett | Apr 21, 2017 | Google Adwords, Paid Marketing, PPC
The Google AdWords platform has changed considerably over the years, meaning that even the most experienced search engine marketing professionals can sometimes struggle to navigate to the right areas within an account. In this article, we highlight some key AdWords...
