Creating PPC's Ad words Ad copy goes beyond writing them as they are, including the feature words and a call to action. Many people running PPC accounts fail to think in between the lines, which affects the effectiveness of Ad copy variations. So how does one improve their current PPC Ad copy variations? The Secret behind Creating Amazing Ad Copy First and foremost, you need to know how to do it right so that you can improve or...
One metric that all advertisers ought to consider working with is the CTR (Click Through Rate) of their AdWords advertisements. While it is still fine if you do not consider it an important performance indicator, it can help you know whether the strategies you have employed in your campaign are working. It provides insight into whether the campaign optimization strategies in use are heading in the right direction. The following are ways to increase your Google Ads...
Would you like to use Google Ads effectively within your B2B environment to grow your business, but you just don't know where to start? Maybe you've already run a campaign or two, but you're not sure why they didn't bring in more leads, or whether you were missing a key step in the process. Worry no more! Here you'll find a complete guide to using Google Ads successfully to draw in new clients and provide a...
Search engines are one of the best sources of traffic on the internet. Most of us use a search engine to find information and products we want every single day. There's no bigger search engine than Google. Ranking high on their results pages can take a lot of hard work and time...
Google has a huge stake in creating a safe and healthy digital ad ecosystem. This is something that the company helped to pioneer in the last two decades. Google aims at ensuring that the internet is useful to everyone. In 2018, the company was faced with challenges where online ads were used to scam online users. For instance, they came up with a policy banning for-profit bail bond companies since this industry was taking advantage of vulnerable...
In terms of PPC, most people only think of the PPC networks run by Bing and Google. However, these are not the only PPC platforms on the internet. Due to the success of PPC, many companies have created their own platforms to cash in on its success. These lesser-known networks are often cheaper than the main PPC network due to reduced competition. However, they also come with more specialization, and you can find it easier to...
Online advertising has become the most effective way of marketing businesses. However, the extent of success depends on tools used to advertise the products and services. Advertisers looking for cost-effective online advertising opt for content marketing. However, this form of advertising can be painfully slow for marketers looking for quick results hence, the increasing tendency to use PPC campaigns. Studies show 64.6% of consumers click on ads when shopping for products online. Additionally, PPC campaigns tend to...
Running a successful PPC campaign is not just about generating sales, or conversions but factoring in the associated costs and determining if the campaign made the desired results. Many marketers ignore this aspect of PPC campaigns. The reason is that they are content as long as the promotion produced substantial sales. It should not be the case because evaluating a PPC ROI is critical to deciding whether you will launch other such campaigns in the future....
Click-through rates are one of the most important data points for you to watch when running an online advertising campaign. It is a ratio, usually displayed as a percentage, which shows you the amount of people that have seen your advert, compared with the amount of people that have actually clicked on it. This way you can see how effective your advertising is to call those viewing it to action. If you have many people seeing your...
Making a career change can be a daunting task. It often requires a lot of planning and decision making. Among some of the questions, you will have to ask yourself include: Am I making the right decision? Is the career right for me? Indeed, the process involves making a leap of faith. However, to help you make the right decision, you need to learn about the benefits involved. Below are some of these benefits: Flexible hours This is...