by Peter Johnson | May 7, 2018 | Google Adwords, Google Adwords Guide
Readers of this blog will be well aware that AdWords is a powerful tool that can bring a lot of quality traffic to your website. However, mindlessly throwing money at the platform is a sure-fire way to waste your marketing budget with little return on investment....
by Peter Johnson | Apr 20, 2018 | Google Adwords, Google Adwords Guide, Paid Marketing, PPC
Google AdWords ad extensions are a great way to add information to your paid ads without incurring massive extra costs. Using ad extensions allows you to increase the attractiveness of your ads, generally making them stand out more in search results, which ultimately...
by Vanessa Simms | Apr 9, 2018 | Google Adwords, Google Adwords Guide, Paid Marketing, PPC
Running an AdWords campaign might seem, at first glance, like a pretty simple process. Choose keywords, add funding and off you go; full steam ahead! But in reality, if you want to run an effective campaign (and who doesn’t) things need to be watched a little more...
by admin | Mar 29, 2018 | Conversion Rates, Google Adwords
Employing Google AdWords to increase your sales is a tried and tested tool in everyone’s marketing arsenal. However, it doesn’t always go quite as planned. When you’ve invested heavily in advertising on AdWords but are failing to see the difference in your bottom...
by Peter Johnson | Mar 23, 2018 | Google Adwords, Google Adwords Guide
Who wants more profit? If you didn’t throw up your hand into the air or shout ‘me’ with enthusiasm then I am calling you out. What business doesn’t want to spend less and make more money? Isn’t that how businesses survive and thrive? We all want to make our businesses...
by admin | Mar 21, 2018 | Google Adwords, Google Adwords Guide
There is no denying that Google ads are a great way for businesses to tap into new and previously unexplored sources of traffic to their website, increase awareness of their brand and ultimately make more sales. But as competition for keywords increase and so too do...