by Peter Johnson | Mar 19, 2018 | Google Adwords, Google Adwords Guide, Home Page
AdWords is undeniably an awesome way to generate traffic and ultimately increase sales or other desired actions on your website. But as a business you want to get the most bang for your buck when it comes to your marketing spend. One way to do this is by increasing...
by Vanessa Simms | Mar 12, 2018 | Google Adwords, Paid Marketing, PPC
Knowing your return on investment (ROI) is crucial if you’re going to spend your marketing budget wisely. Although ROI is well known to be a key performance indicator (for everything, not just online marketing), 76 per cent of marketers are still either not measuring...
by Vanessa Simms | Mar 9, 2018 | Google Adwords, Google Adwords Guide, Home Page
The online world is a fiercely competitive place to do business, but it can be a profitable one too. Here in the UK, ecommerce is worth around 533 billion pounds a year, and accounts for around 17 per cent of all retail sales. It’s the only industry which has seen...
by Peter Johnson | Mar 7, 2018 | Google Adwords, Google Adwords Guide, Home Page
Getting Google AdWords certified can be a must have for many industry professionals, with some marketing companies not even giving your CV a second glance if you do not have the credentials clearly present. However, for many marketers getting AdWords certified is a...
by Vanessa Simms | Feb 12, 2018 | Google, Google Adwords, Paid Marketing, PPC
Google is a multibillion dollar company with products and services offered in a wide range of industries from advertising, marketing and search engines, to hardware, software, internet, even a $38 million wind farm in North Dakota, USA. With everything that Google has...
by Keith Barrett | Feb 9, 2018 | Ecommerce, Google Adwords
The issue of event tickets being snapped up and re-sold has been gaining increasing attention in recent months. In fact, it’s felt like something of a problem for many years. Across sporting events, concerts and a range of other forms of entertainment, it often...
