For regular readers of our blog posts, there will be an appreciation that much of our focus tends to be on text and display ads. There's a fairly simple reason for that: 90% of UK advertisers tend to make use of approaches that cover at least one of these. But video ads are big business too and are increasing in popularity. What's stopped growth from occurring at an earlier stage? We think that a number of factors...
The Google AdWords platform enables UK advertisers to reach a wide audience of potential customers. But plenty of businesses struggle to get a positive impact from the advertising campaigns. Having examined thousands of AdWords accounts over the years, here are the 10 mistakes that we see occurring again and again: 1. Targeting too broadly It can be tempting to imagine that the key to success is placing your ads in front of as many pairs of eyes as possible....
Google's launch of Extended Text Ads via the AdWords platform has been attracting some attention, with the search giant having decided to make some changes to the deadlines for implementation. What are Extended Text Ads and how should they be used? Our search engine marketing team have all of the information that you might need: As the name suggests, Extended Text Ads enable advertisers to increase the size of the ads that are displayed across Google's network....
Does your Adwords account currently rely on showing the same ad (or set of ads) for every single keyword? That's probably bad news for a number of reasons, including the fact that it's unlikely that you ad will appear to be the most relevant one that's being presented to many searchers. Why should that be a concern? Primarily because you'll be faced with a low Click Through Rate (CTR), which may in turn lead to a low...
Conversion rates play a central role within online marketing, but why are they so important? In this blog post, we'd like to take a look at the meaning of the term, together with some practical examples of why you should pay attention to your conversion rate statistics. What does it mean? So, what is a conversion rate? In essence, it provides a way of measuring the effectiveness of your marketing efforts. It represents the proportion of website visitors...
There are plenty of businesses, large and small, seeing great results from Adwords campaigns. But it's also true to say that numerous small businesses experiment with Google Adwords, before concluding that this style of advertising simply doesn't work for them. Why should there be different outcomes? Is it possible that Adwords offers a cost-effective approach for some, but not others? Based upon our own experiences, we would say that a number of factors need to be considered...
What should a Pay Per Click Agency do? As a provider of PPC campaign management services, we believe that we're able to offer clients real value for money. Our services include: Identifying target keywords that will actually produce sales, rather than wasting money on visitors who won't purchase your products or services Carrying out complete analysis of competitor behaviour Using advanced keyword targeting techniques to ensure that you're only spending money on attracting potential customers Making extensive use of negative keywords Organising...
Google Adwords is the advertising system from the search engine giant that allows you to pay per click (PPC). In other words, you only pay when a visitor reaches your website. In theory, Adwords (pronounced "Add Words") represents a simple approach. But many companies have built up years of expertise of using the system, ensuring that they are able to create advertising campaigns that really produce value for money. When using Adwords, you'll soon be presented with various...
Our UK PPC consultancy services are proving increasingly popular, but we've been surprised in recent months by the number of clients that have previously been using overseas pay-per-click management agencies. Given the ability to communicate easily via email, Skype and the like, does it really matter where a PPC agency is based, in relation to clients? We would obviously say "yes - it matters a lot"...
We've taken a few calls in the past week asking if we can provide search engine placement services. It's an interesting phrase to use and one that had kind of fallen out of use for a little while - or so it seemed! Generally, when people talk about placement in this way, they are looking to get the best positioning and visibility in the search engines. In some senses, it reminds us of the days when we'd...