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Whether you are seeking to monetize your blog or watch your website ROI soar, Google ads are the way to go. It works by finding ads that are related to your content. Formerly known as AdWords, google ads use the pay per click (PPC) marketing strategy. There are various ways of targeting your ads depending on the type of your business. The platform comes with several tabs and options that can be rather overwhelming. In addition, AdWords...

Google Ads Academy is a quick training program that offers the skills you need to succeed in creating and placing successful Google Ads. On completion of the course, you gain knowledge in Google Ads. It is also a standard way to prove your level of knowledge in Google Ads as a marketer. The short course is essential for any marketer who wants to gain digital skills and improve the performance of his or her ads. Google...

Google Ads Express is a stripped-down version of Google Adwords, designed as a simplified package for businesses who want to start quickly. Google says it is ideal for business owners without much time to micromanage their online advertising. This probably seems like a great deal to small businesses who are strapped for time and manpower. It's as straightforward as setting up an ad, writing a three line description of your company, and then Google will handle everything...

Before making a hotel booking, most travellers do thorough research on Google. And, when it comes to traffic, Google exceeds any of the major OTA (Online Travel Agency) searches. It accounts for about 77% of the global search traffic. And, although only a small percentage of the 4.5 billion daily searches performed on Google are for accommodation or travel, the numbers are still high for Google's Hotel Ads meta-search product. We'll take an in-depth look at Google Hotel...

Advertisers should be very happy about the open competition between Google and Facebook since it encourages both companies to up their game. Even though Google probably has the edge right now (since it's no secret that Facebook itself is struggling and heavily dependent on Instagram), Facebook is still putting up enough of a fight to encourage Google to stay on point as has been demonstrated by the latest changes to Google Ads. Here is a quick...

Most marketers and business owners have a more is better approach to the keywords used in their Google Ad Words campaigns. Although you should experiment with multiple keywords, you should never jam them all into a single ad group. Not only will your Cost Per Acquisition (CPA) and Cost Per Click (CPC) rates hit the roof but you'll also drastically decrease your Quality Score (QS). Is there a magic formula when it comes to how many keywords you should include in your Google AdWords campaigns?...

In any business reaching out to potential customers is very crucial. A good campaigning strategy will help the firm take over in the market while a mediocre campaign will only result in financial losses. Therefore, most companies have come up with a better advertising strategy such as the use of digital platforms to reach out to customers worldwide and increase their product awareness. Digital marketing platforms such as Google ads, Yahoo, Bing, Amazon, LinkedIn, Facebook and Twitter have...

If you’ve been involved in Google Advertising for any length of time, you may well be thinking that it’s starting to become somewhat more competitive. And you’d be right. According to Merkle’s Digital Marketing Report, the cost of a Google Ad is around 12 - 14 per cent higher today than it was a couple of years ago. This is largely being driven by more marketers spending more money on ads, with spending up 24 per cent...

Keyword research is a bit like cardio. We all know we should be doing it, and occasionally we have a flurry of activity and do a bit. But, for most of us at least, we simply don’t do enough. For online advertising, keyword research is the cornerstone to your success. Whether it’s display advertising, search marketing or PPC campaigns, without robust keyword research, your already doomed to fail. Getting started with keyword research is easy, and usually takes...

Google AdWords has changed. Since last month, Google have been transitioning those with AdWords accounts to a new interface to be known as Google Ads. But it isn’t just the name which has changed, the updated platform has a number of new tools, features and layouts. The update has been rolled out in a bid to provide advertisers with valuable insight, which combined with Artificial Intelligence (AI) and machine learning can help them to boost performance. However, any...