by Keith Barrett | Jun 14, 2017 | Google Adwords, Google Adwords Guide, Home Page, Uncategorized
For those looking to plan a Pay Per Click (PPC) advertising campaign, there are a number of online tools available. But there is only one free tool that allows limitless access to data direct from Google: this helps to explain why Google’s Keyword Planner remains the...
by admin | May 15, 2017 | Google Adwords, Google Adwords Guide, Home Page, PPC
We’ve seen a lot of AdWords accounts over the years and we’ve seen a lot of problems too! In this article, we take a look at some of the most frequently observed pitfalls. When clients approach us to manage a Google AdWords account, it’s typically...
by Keith Barrett | May 10, 2017 | Google Adwords, Home Page, Paid Marketing, PPC
In the world of search engine marketing, even seasoned experts continue to learn more each day. With advertising platforms changing so frequently, not to mention high levels of activity within some industry sectors, it’s an absolute necessity to keep up to date....
by Keith Barrett | May 9, 2017 | Ecommerce, Home Page
Retail Business Technology Expo (RBTE) 2017 was a two-day event, which took place at London Olympia. The exhibition is billed as the UK’s biggest and fastest growing annual event for retail and hospitality. As a Google Partner agency, with a particular interest...
by admin | Apr 30, 2017 | Google Adwords, Home Page, PPC, Search Engine Marketing
Merkle produce a quarterly digital marketing report, examining the state of the industry and identifying benchmarks. The report for the first quarter of 2017 runs to 28 pages. We’ve read it, so that you don’t have to! Here’s our summary: Google AdWords spend increased...
by Keith Barrett | Apr 28, 2017 | Google Adwords, Google Adwords Guide, Home Page, PPC, Search Engine Marketing
In this blog post, we’ll be talking about how you can find better keywords for your AdWords campaigns. We’ll talk about keyword discovery, measuring competition and some tools that can make the job that bit easier. What is a keyword? When we visit our preferred search...