by Keith Barrett | Apr 11, 2017 | Google Adwords
Over at Search Engine Land, they have been running an article on what the data tells us about the impact of Google’s recent changes to exact match within AdWords. They note that: “From my observations, the update is doing what it’s supposed to do. The...
by admin | Apr 6, 2017 | Google, Google Adwords, Internet Marketing, Niche Marketing, Paid Marketing, PPC
Do you want your business to be the next Coca Cola or Google? We love it when clients think big, but we’re also endlessly encountering businesses that are finding success targeting sectors that appear to be small. Creating a leading search engine, or an incredibly...
by admin | Mar 6, 2017 | Google Adwords, Home Page, Paid Marketing, PPC, SEO, Small Business SEO
Increasing online visibility can have a dramatic impact upon your business, but how should you prioritise the budget that you have available? There are a number of channels that you can seek to use, but may small business owners wonder whether they should focus on...
by admin | Dec 15, 2016 | Google Adwords, Home Page, Video Ads
For regular readers of our blog posts, there will be an appreciation that much of our focus tends to be on text and display ads. There’s a fairly simple reason for that: 90% of UK advertisers tend to make use of approaches that cover at least one of these. But...
by admin | Sep 26, 2016 | Google Adwords, PPC
The Google AdWords platform enables UK advertisers to reach a wide audience of potential customers. But plenty of businesses struggle to get a positive impact from the advertising campaigns. Having examined thousands of AdWords accounts over the years, here are the 10...
