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Google Ads, Paid Marketing, PPC, SEO

Should you focus your digital marketing budget on paid search, or organic search? Or maybe a bit of both? We take a closer look at the pros and cons of pay per click (PPC) solutions and search engine optimisation (SEO) to help guide your marketing investment decisions. A Brief Explainer Let's start with a brief explanation of what we mean by paid search and organic search. If you're already well versed in the ins and outs of digital marketing,...

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Google Ads, PPC

As a marketing agency owner, I've had many clients who have asked me the same question: "Do people really click on Google Ads?" It's a valid concern, as investing in Google Ads can be a significant expense. However, the short answer is yes, people do click on Google Ads. In fact, according to a survey by Clutch, 75% of people say paid search ads make it easier to find the information they are searching for on a...

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Conversion Rates, Google Ads, Paid Marketing, PPC

Creating PPC's Ad words Ad copy goes beyond writing them as they are, including the feature words and a call to action. Many people running PPC accounts fail to think in between the lines, which affects the effectiveness of Ad copy variations. So how does one improve their current PPC Ad copy variations? The Secret behind Creating Amazing Ad Copy First and foremost, you need to know how to do it right so that you can improve or...

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Paid Marketing, PPC

In terms of PPC, most people only think of the PPC networks run by Bing and Google. However, these are not the only PPC platforms on the internet. Due to the success of PPC, many companies have created their own platforms to cash in on its success. These lesser-known networks are often cheaper than the main PPC network due to reduced competition. However, they also come with more specialization, and you can find it easier to...

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Paid Marketing, PPC, Reputation Management

With the revolution in technology, internet marketing is proving to be an effective way of letting consumers aware of a product or service that you are providing. With the use of the Pay per click model of internet marketing, brands have been able to grow and gain profits that other marketing strategies would not achieve. However, there has been a trend of growing expenses and reduced profitability for a brand that happens because of brand bidding...

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Bing, Google Adwords, Paid Marketing, PPC, Search Engine Marketing, SEO

We're a digital marketing agency, with a focus on search engine marketing. But what does this really mean? In this blog post, we aim to cover the search engine marketing basics. If you're new to this topic area, then we'll take you through the key elements. If you have a little more experience, then we hope that this will act as a means of shoring up your knowledge. You may be familiar with the term search engine...

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Google Adwords, Home Page, Paid Marketing, PPC, SEO, Small Business SEO

Increasing online visibility can have a dramatic impact upon your business, but how should you prioritise the budget that you have available? There are a number of channels that you can seek to use, but may small business owners wonder whether they should focus on paid search or search engine optimisation. We thought that we'd begin the week by taking a closer look at the pros and cons of these two approaches. What's the difference? Paid search refers...

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