by Vanessa Simms | Jun 4, 2019 | Conversion Rates, Google Ads, Paid Marketing, PPC
Creating PPC’s Ad words Ad copy goes beyond writing them as they are, including the feature words and a call to action. Many people running PPC accounts fail to think in between the lines, which affects the effectiveness of Ad copy variations. So how does one...
by Vanessa Simms | May 17, 2019 | Click Through Rates, Google Ads, PPC
One metric that all advertisers ought to consider working with is the CTR (Click Through Rate) of their AdWords advertisements. While it is still fine if you do not consider it an important performance indicator, it can help you know whether the strategies you have...
by Vanessa Simms | Apr 20, 2019 | B2B, Google Ads, Google Adwords, Lead Generation
Would you like to use Google Ads effectively within your B2B environment to grow your business, but you just don’t know where to start? Maybe you’ve already run a campaign or two, but you’re not sure why they didn’t bring in more leads, or...
by Vanessa Simms | Apr 11, 2019 | Google Ads, Google Adwords Guide
Search engines are one of the best sources of traffic on the internet. Most of us use a search engine to find information and products we want every single day. There’s no bigger search engine than Google. Ranking high on their results pages can take a lot of...
by Vanessa Simms | Apr 2, 2019 | Google Ads, Google Adwords, News In Brief
Google has a huge stake in creating a safe and healthy digital ad ecosystem. This is something that the company helped to pioneer in the last two decades. Google aims at ensuring that the internet is useful to everyone. In 2018, the company was faced with challenges...
