Google Optimize and Google Surveys 360

The world of Google AdWords has seen some pretty big changes in the past few years. The system has certainly become more complex over time, meaning that specialist insight has become increasingly valuable. At present, Google are shouting loudly about the emergence of...

Google Shopping: an overview

I was putting together a piece the other day, where I mentioned Google’s original shopping comparison platform: Froogle. Do you remember Froogle? For some, there may be a distant memory. Others may not have any recollection of it at all. But Froogle formed the...