by Vanessa Simms | May 1, 2020 | Bing, Facebook Ads, Google Ads, Google Adwords, Paid Marketing, PPC
The world is currently battling the Corona Virus pandemic that has spread rapidly across the world within a few months. Societies have had to adapt to new ways of life with authorities locking down many industries and restricting international travel. Life as we knew...
by Peter Johnson | Jul 21, 2019 | Google Ads, Paid Marketing, PPC
The two most important things for every Google AdWords account are increasing your conversion rate and reducing the cost of each conversion. Investing more money helps with the former but without the latter, your business will lose money overall. To help prevent that,...
by Vanessa Simms | Jul 15, 2019 | Google Ads, PPC, PPC Metrics
When it comes to marketing and/or advertising an online business, there are a few things that you will need to prioritize. But as you do this, you should also take into account the kind of ROI (return on investment) you will get from your campaign. It is especially...
by Vanessa Simms | Jun 21, 2019 | LinkedIn, Paid Marketing, PPC
LinkedIn is a digital social platform designed for professional networking. While this social networking platform is commonly used in building professional connections, it is also a very useful advertising tool. In addition to having other online marketing tools such...
by Peter Johnson | Jun 14, 2019 | Google Ads, Paid Marketing, PPC
Negative keywords play a significant role in the success of any marketing campaign because they help advertisers target the right people who are interested in their ads. It is a type of keyword that hinders your ad from being initiated by a specific word or phrase....
by admin | Jun 10, 2019 | Facebook Ads, Paid Marketing, PPC
Facebook Ads are bought based on an auction model. Advertisers are charged per click, impression, or actions. There are many formats available to advertisers. You will learn about the options that exist in the Facebook Ads ecosystem in this guide. Facebook allows you...