by Keith Barrett | Feb 15, 2023 | Google Ads, PPC
As a marketing agency owner, I’ve had many clients who have asked me the same question: “Do people really click on Google Ads?” It’s a valid concern, as investing in Google Ads can be a significant expense. However, the short answer is yes,...
by Peter Johnson | Feb 3, 2023 | Google, Google Ads, Paid Marketing, PPC
Google Ads can be an effective way to drive traffic and leads to your website, but to get a higher ROI, you need to focus on creating highly relevant and engaging ads, targeting the right keywords and audience, optimizing for mobile, and tracking and adjusting your...
by Peter Johnson | Jan 11, 2023 | Google, Google Ads, Paid Marketing, PPC
Reducing low quality clicks from Google Ads and spam form submissions can be a challenge, but there are a few strategies that you can use to minimize these issues: Use negative keywords: One of the best ways to reduce low quality clicks is to use negative keywords....
by Vanessa Simms | May 1, 2020 | Bing, Facebook Ads, Google Ads, Google Adwords, Paid Marketing, PPC
The world is currently battling the Corona Virus pandemic that has spread rapidly across the world within a few months. Societies have had to adapt to new ways of life with authorities locking down many industries and restricting international travel. Life as we knew...
by Peter Johnson | Jul 21, 2019 | Google Ads, Paid Marketing, PPC
The two most important things for every Google AdWords account are increasing your conversion rate and reducing the cost of each conversion. Investing more money helps with the former but without the latter, your business will lose money overall. To help prevent that,...
by Vanessa Simms | Jul 15, 2019 | Google Ads, PPC, PPC Metrics
When it comes to marketing and/or advertising an online business, there are a few things that you will need to prioritize. But as you do this, you should also take into account the kind of ROI (return on investment) you will get from your campaign.It is especially...
