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PPC

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Google Ads, Paid Marketing, PPC

Negative keywords play a significant role in the success of any marketing campaign because they help advertisers target the right people who are interested in their ads. It is a type of keyword that hinders your ad from being initiated by a specific word or phrase. When setting up your first ad campaign, you should consider applying negative keywords as they save on budget, thus increasing your Return on Investment. When using negative keywords, it is essential...

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Facebook Ads, Paid Marketing, PPC

Facebook Ads are bought based on an auction model. Advertisers are charged per click, impression, or actions. There are many formats available to advertisers. You will learn about the options that exist in the Facebook Ads ecosystem in this guide. Facebook allows you to create ads yourself via the Facebook self-service interface or via a certified API developer if you need more tool for managing Facebook ads. Ads appear all over Facebook and some even appear...

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Conversion Rates, Google Ads, Paid Marketing, PPC

Creating PPC's Ad words Ad copy goes beyond writing them as they are, including the feature words and a call to action. Many people running PPC accounts fail to think in between the lines, which affects the effectiveness of Ad copy variations. So how does one improve their current PPC Ad copy variations? The Secret behind Creating Amazing Ad Copy First and foremost, you need to know how to do it right so that you can improve or...

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Click Through Rates, Google Ads, PPC

One metric that all advertisers ought to consider working with is the CTR (Click Through Rate) of their AdWords advertisements. While it is still fine if you do not consider it an important performance indicator, it can help you know whether the strategies you have employed in your campaign are working. It provides insight into whether the campaign optimization strategies in use are heading in the right direction. The following are ways to increase your Google Ads...

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Google Ads, Google Adwords Guide, Paid Marketing, PPC

Online marketing is all about bolstering clicks and maintaining a high click-through rate (CTR). As a small business owner, you may be cash-strapped when compared to big companies with large and widely saturated advertisement campaigns. The good news is that the online world works a little differently, allowing small digital businesses to go toe-to-toe with larger competitors for search page visibility. One of the key weapons in the digital marketing armoury is pay per click (PPC)...

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Google Ads, Google Adwords, Google Adwords Guide, Paid Marketing, PPC

Building a Google Ad campaign account is not as frightening as you may assume. It is true that the interface may pose some navigation challenges, but with the right guidance, you should not encounter any major issues. Keep in mind that your account structure is not a permanent thing. The structure will continue to evolve as time goes by. What Does Proper Structuring Involve? You need to have a good understanding of all the components involved in the...

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Landing Pages, PPC, PPC Metrics

Creating an effective landing page for a Pay Per Click (PPC) campaign that persuades visitors to follow through with a Call To Action (CTA) can produce positive results for as much as two to three years. After that time, analytics will typically indicate a serious decline in conversions. As a landing page is a vital component of any marketer's advertising strategy and profits, it's important to conduct a review as honestly as possible to identify the...

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Google Ads, PPC, PPC Metrics

As the world relies on the internet for virtually everything, Google Ads has undoubtedly become one of the most popular online platforms for generating interest in goods and services. It gives businesses tons of great ways to market themselves online and reach out to a larger audience. How Do They Work? Google offers advertisements that appear in their search results with the use of Google Ads. These Ads work on an auction system, whereby advertisers bid on specific...

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Paid Marketing, PPC

In terms of PPC, most people only think of the PPC networks run by Bing and Google. However, these are not the only PPC platforms on the internet. Due to the success of PPC, many companies have created their own platforms to cash in on its success. These lesser-known networks are often cheaper than the main PPC network due to reduced competition. However, they also come with more specialization, and you can find it easier to...

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Paid Marketing, PPC, Reputation Management

With the revolution in technology, internet marketing is proving to be an effective way of letting consumers aware of a product or service that you are providing. With the use of the Pay per click model of internet marketing, brands have been able to grow and gain profits that other marketing strategies would not achieve. However, there has been a trend of growing expenses and reduced profitability for a brand that happens because of brand bidding...

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