Reducing Low Quality Clicks From Google Ads
Reducing low quality clicks from Google Ads and spam form submissions can be a challenge, but there are a few strategies that you can use to minimize these issues:
Use negative keywords: One of the best ways to reduce low quality clicks is to use negative keywords. Negative keywords are keywords that you don’t want your ads to show for. For example, if you’re a luxury car dealer, you might want to exclude keywords like “cheap” or “used” so that your ads don’t show up for users searching for those terms.
Use targeting options: Use targeting options such as location, language, and demographics to reach the most qualified audience for your ads. This will help to reduce the number of low quality clicks from users who are not likely to be interested in your product or service.3.
Ad Quality Score: Keep an eye on your Ad Quality Score, it’s a metric that measures the relevance and performance of your ad, keywords and landing page. A low Quality Score can indicate that your ad is not relevant and less likely to perform well.
Landing pages: Ensure that your landing pages are relevant to the ad and provide clear information about your product or service. If the landing page doesn’t match the ad, the user will be less likely to convert and more likely to bounce.
Recaptcha: Use Recaptcha service to protect your forms from spam submissions, it’s a free service provided by Google that uses advanced risk analysis techniques to differentiate humans from bots.
Monitor your performance: Regularly monitor your ad performance and track metrics such as click-through rate (CTR) and conversion rate. If you notice a high number of low quality clicks or spam form submissions, make adjustments to your targeting, ad copy, and landing pages as needed.
Reducing low quality clicks from Google Ads and spam form submissions can be a challenge. But by using negative keywords, targeting options, ad quality score, optimized landing pages, using Recaptcha and monitoring your performance regularly, you can minimize these issues and improve the performance of your campaigns.
The impact of landing page designs
Landing page design can have a significant impact on the number of spam form submissions received for several reasons:
Relevance: A landing page that is not relevant to the ad or the product or service being offered is more likely to attract low-quality leads and spam form submissions. Make sure that the design of your landing page is consistent with the ad and provides clear information about your product or service.
Form length: The length of a form can also affect the number of spam form submissions. A long form can deter users from completing it, while a short form may not provide enough information to filter out spam submissions. Striking a balance between the length of the form and the amount of information required is crucial.
Form fields: The type of form fields included on your landing page can also affect the number of spam submissions. For example, including a phone number field may attract telemarketing spam, while including a CAPTCHA or reCAPTCHA can help to filter out automated submissions.
Clarity: A clear and well-designed form that is easy to understand and interact with can reduce the number of spam submissions. Make sure that the form is easy to find, the labels are clear and the form fields are in the right order.
Visual Design: The visual design of the landing page and the form can also have an impact on the number of spam submissions. A landing page that looks unprofessional or untrustworthy may attract more spam submissions.
So, it’s important to remember that landing page design can have a significant impact on the number of spam form submissions received. A landing page that is relevant to the ad, has a balanced form length, includes the right form fields, has a clear and well-designed form and has a professional visual design can help to reduce spam submissions.
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