by Vanessa Simms | Jun 21, 2019 | LinkedIn, Paid Marketing, PPC
LinkedIn is a digital social platform designed for professional networking. While this social networking platform is commonly used in building professional connections, it is also a very useful advertising tool. In addition to having other online marketing tools such...
by Peter Johnson | Jun 14, 2019 | Google Ads, Paid Marketing, PPC
Negative keywords play a significant role in the success of any marketing campaign because they help advertisers target the right people who are interested in their ads. It is a type of keyword that hinders your ad from being initiated by a specific word or phrase....
by admin | Jun 10, 2019 | Facebook Ads, Paid Marketing, PPC
Facebook Ads are bought based on an auction model. Advertisers are charged per click, impression, or actions. There are many formats available to advertisers. You will learn about the options that exist in the Facebook Ads ecosystem in this guide. Facebook allows you...
by Vanessa Simms | Jun 4, 2019 | Conversion Rates, Google Ads, Paid Marketing, PPC
Creating PPC’s Ad words Ad copy goes beyond writing them as they are, including the feature words and a call to action. Many people running PPC accounts fail to think in between the lines, which affects the effectiveness of Ad copy variations. So how does one...
by Vanessa Simms | May 17, 2019 | Click Through Rates, Google Ads, PPC
One metric that all advertisers ought to consider working with is the CTR (Click Through Rate) of their AdWords advertisements. While it is still fine if you do not consider it an important performance indicator, it can help you know whether the strategies you have...
by Peter Johnson | Apr 14, 2019 | Google Ads, Google Adwords Guide, Paid Marketing, PPC
Online marketing is all about bolstering clicks and maintaining a high click-through rate (CTR). As a small business owner, you may be cash-strapped when compared to big companies with large and widely saturated advertisement campaigns. The good news is that the...
