PPC Archives - Page 3 of 5

October 25, 2018

Google Ads, Google Adwords, Google Adwords Guide, Paid Marketing, PPC

Why You Should Be Using Single Keyword Ad Groups

Most marketers and business owners have a more is better approach to the keywords used in their Google Ad Words campaigns. Although you should experiment with multiple keywords, you should never jam them all into a single ad group. Not only will your Cost Per Acquisition (CPA) and Cost Per Click (CPC) rates hit the roof but you'll also drastically decrease your Quality Score (QS). Is there a magic formula when it comes to how many keywords you should include in your Google AdWords campaigns?...

by Peter Johnson

October 22, 2018

Google Ads, PPC

Are you measuring your return on investment correctly?

In any business reaching out to potential customers is very crucial. A good campaigning strategy will help the firm take over in the market while a mediocre campaign will only result in financial losses. Therefore, most companies have come up with a better advertising strategy such as the use of digital platforms to reach out to customers worldwide and increase their product awareness. Digital marketing platforms such as Google ads, Yahoo, Bing, Amazon, LinkedIn, Facebook and Twitter have...

by Search South

September 25, 2018

Google Ads, Paid Marketing, PPC

Keyword research is critical to your online advertising

Keyword research is a bit like cardio. We all know we should be doing it, and occasionally we have a flurry of activity and do a bit. But, for most of us at least, we simply don’t do enough. For online advertising, keyword research is the cornerstone to your success. Whether it’s display advertising, search marketing or PPC campaigns, without robust keyword research, your already doomed to fail. Getting started with keyword research is easy, and usually takes...

by Vanessa Simms

April 20, 2018

Google Adwords, Google Adwords Guide, Paid Marketing, PPC

Making Full Use Of Google AdWords Ad Extensions

Google AdWords ad extensions are a great way to add information to your paid ads without incurring massive extra costs. Using ad extensions allows you to increase the attractiveness of your ads, generally making them stand out more in search results, which ultimately leads to more clicks on your ads. However, knowing that ad extensions are beneficial to your business and deciding to use them is only the start. By understanding exactly what you can do to...

by Peter Johnson

April 9, 2018

Google Adwords, Google Adwords Guide, Paid Marketing, PPC

Why You Need To Be Actively Managing Your Google AdWords Account

Running an AdWords campaign might seem, at first glance, like a pretty simple process. Choose keywords, add funding and off you go; full steam ahead! But in reality, if you want to run an effective campaign (and who doesn’t) things need to be watched a little more closely. If you’re new to AdWords and rush into your campaign without a clear management plan, you could end up spending an inordinate amount of time and money for very...

by Vanessa Simms

March 15, 2018

Paid Marketing, PPC

Top 6 tools to spy on your PPC competitors

If you are anything like me, you have imagined yourself living the spy life at some point. Dressed like James Bond in a sharp tuxedo and sipping Martinis whilst surrounded by super villains, the most beautiful women in the world and coolest gadgets you could possibly imagine. But alas, for most of us this has and never will become a reality, so we have to settle for the next best thing…being a PPC ninja. But what if...

by Peter Johnson

March 12, 2018

Google Adwords, Paid Marketing, PPC

Calculating return on investment from your Google AdWords campaigns

Knowing your return on investment (ROI) is crucial if you’re going to spend your marketing budget wisely. Although ROI is well known to be a key performance indicator (for everything, not just online marketing), 76 per cent of marketers are still either not measuring the ROI of their AdWords campaigns, or are not doing it properly. The result? Thousands of chief executives who still don’t know whether all the money they are pouring into AdWords really...

by Vanessa Simms

February 12, 2018

Google, Google Adwords, Paid Marketing, PPC

What Industry Is the Most Expensive to Advertise Using Google Pay Per Click?

Google is a multibillion dollar company with products and services offered in a wide range of industries from advertising, marketing and search engines, to hardware, software, internet, even a $38 million wind farm in North Dakota, USA. With everything that Google has ties to, it is interesting to find that almost 97 percent of Google’s annual revenue comes from their advertising platform. That is over $30 billion per year. This goes to show that keywords are...

by Vanessa Simms

May 15, 2017

Google Adwords, Google Adwords Guide, Home Page, PPC

Common Google AdWords errors

We've seen a lot of AdWords accounts over the years and we've seen a lot of problems too! In this article, we take a look at some of the most frequently observed pitfalls. When clients approach us to manage a Google AdWords account, it's typically due to one of a few scenarios: They are going to be using AdWords for the first time and wisely want the account set-up and optimised by someone who knows what they're...

by Search South

May 11, 2017

Google Adwords, Paid Marketing, PPC

Enhanced CPC is changing: what does it mean for you?

Within any Google AdWords account, at the top right of the screen, there is a section where the advertiser gets to see the latest notifications. In recent days, you may have seen this appearing in this spot: So what does this notification mean? In this blog post, we'll be offering a full explanation. Bidding strategies There are various ways of bidding within any Google AdWords campaign, but many advertisers are perhaps most familiar with the method that is known...

by Keith Barrett

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