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PPC

Google AdWords ad extensions are a great way to add information to your paid ads without incurring massive extra costs. Using ad extensions allows you to increase the attractiveness of your ads, generally making them stand out more in search results, which ultimately leads to more clicks on your ads. However, knowing that ad extensions are beneficial to your business  and deciding to use them is only the start. By understanding exactly what you can do to...

If you are anything like me, you have imagined yourself living the spy life at some point. Dressed like James Bond in a sharp tuxedo and sipping Martinis whilst surrounded by super villains, the most beautiful women in the world and coolest gadgets you could possibly imagine. But alas, for most of us this has and never will become a reality, so we have to settle for the next best thing…being a PPC ninja. But what if...

Knowing your return on investment (ROI) is crucial if you’re going to spend your marketing budget wisely. Although ROI is well known to be a key performance indicator (for everything, not just online marketing), 76 per cent of marketers are still either not measuring the ROI of their AdWords campaigns, or are not doing it properly. The result? Thousands of chief executives who still don’t know whether all the money they are pouring into AdWords really...

Google is a multibillion dollar company with products and services offered in a wide range of industries from advertising, marketing and search engines, to hardware, software, internet, even a $38 million wind farm in North Dakota, USA. With everything that Google has ties to, it is interesting to find that almost 97 percent of Google’s annual revenue comes from their advertising platform. That is over $30 billion per year. This goes to show that keywords are...

We've seen a lot of AdWords accounts over the years and we've seen a lot of problems too! In this article, we take a look at some of the most frequently observed pitfalls. When clients approach us to manage a Google AdWords account, it's typically due to one of a few scenarios: They are going to be using AdWords for the first time and wisely want the account set-up and optimised by someone who knows what they're...

Within any Google AdWords account, at the top right of the screen, there is a section where the advertiser gets to see the latest notifications. In recent days, you may have seen this appearing in this spot: So what does this notification mean? In this blog post, we'll be offering a full explanation. Bidding strategies There are various ways of bidding within any Google AdWords campaign, but many advertisers are perhaps most familiar with the method that is known...

In the world of search engine marketing, even seasoned experts continue to learn more each day. With advertising platforms changing so frequently, not to mention high levels of activity within some industry sectors, it's an absolute necessity to keep up to date. So where do we turn when we want the latest information on Pay Per Click (PPC) marketing developments? Here's our list of the top 5 sources of news, views and insights: Search Engine Land The Search...

Whatever form of marketing activity you have in mind, you are probably looking to produce a positive return on investment (ROI). But have you got the foundations in place, so that you can reach that objective? In this article, I'll show you how to make the perfect start. [bctt tweet="The crucial first step to producing positive ROI" username="searchsouth"] Do you know what ROI really means? It's a stupid question, of course! You understand, as I do, that ROI refers...

Merkle produce a quarterly digital marketing report, examining the state of the industry and identifying benchmarks. The report for the first quarter of 2017 runs to 28 pages. We’ve read it, so that you don’t have to! Here’s our summary: Google AdWords spend increased by 21% in the first quarter of 2017 on a year-on-year basis, representing a slightly faster rate of increase than was seen in the first quarter of 2016. As we’ve reported elsewhere, the...