by Vanessa Simms | Jun 4, 2019 | Conversion Rates, Google Ads, Paid Marketing, PPC
Creating PPC’s Ad words Ad copy goes beyond writing them as they are, including the feature words and a call to action. Many people running PPC accounts fail to think in between the lines, which affects the effectiveness of Ad copy variations. So how does one...
by Vanessa Simms | May 17, 2019 | Click Through Rates, Google Ads, PPC
One metric that all advertisers ought to consider working with is the CTR (Click Through Rate) of their AdWords advertisements. While it is still fine if you do not consider it an important performance indicator, it can help you know whether the strategies you have...
by Peter Johnson | Apr 14, 2019 | Google Ads, Google Adwords Guide, Paid Marketing, PPC
Online marketing is all about bolstering clicks and maintaining a high click-through rate (CTR). As a small business owner, you may be cash-strapped when compared to big companies with large and widely saturated advertisement campaigns. The good news is that the...
by Peter Johnson | Apr 6, 2019 | Google Ads, Google Adwords, Google Adwords Guide, Paid Marketing, PPC
Building a Google Ad campaign account is not as frightening as you may assume. It is true that the interface may pose some navigation challenges, but with the right guidance, you should not encounter any major issues. Keep in mind that your account structure is not a...
by Peter Johnson | Apr 4, 2019 | Landing Pages, PPC, PPC Metrics
Creating an effective landing page for a Pay Per Click (PPC) campaign that persuades visitors to follow through with a Call To Action (CTA) can produce positive results for as much as two to three years. After that time, analytics will typically indicate a serious...
by Peter Johnson | Mar 26, 2019 | Google Ads, PPC, PPC Metrics
As the world relies on the internet for virtually everything, Google Ads has undoubtedly become one of the most popular online platforms for generating interest in goods and services. It gives businesses tons of great ways to market themselves online and reach out to...