SEO Tips: Get your headings sorted!
How is your on-site optimisation looking? How about those headings?
Your headings will be sending out vital signals to the search engines, which explains why it’s so important that you get them right. To many webmasters, this seems to mean stuffing their titles and headings full of keywords – including as many words and phrases as they possibly can.
Unfortunately, they’re on the wrong track.
Your headings should tell visitors what a particular page is about. They should be structured too – if you’ve got sub-headings appearing above main headings then this should set alarm bells ringing.
You wouldn’t expect to see that structure used in a book or magazine article. It would be confusing.
Well – it’s confusing for search engines too! Get your structure right and you’ll find that your SEO efforts will take a big leap forwards!
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