Marketing on the web
Our services are all aimed at helping businesses to success online. As might be expected, we have considerable expertise in marketing online. But how does this style of marketing differ from other techniques?
Technical issues
It’s easy to become focused on technical issues when dealing with the Internet. It’s easy to see why this should be the case – after all, for many people, the Internet is all about technology.
Keeping on top of technical aspects is certainly important, but you need to strike a balance too. It’s vital to remember that the entire purpose in maintaining a website is to attract customers and new clients. If you spend too much time thinking about the technology, then you may be running the risk of spending too little time considering what your customers actually want.
Don’t forget that great customer service, for instance, will be of more value to your customers than a funky-looking website.
Concentrating your efforts
Just because big brands are spending massive amounts of money on particular online marketing channels, it doesn’t necessarily mean that you should follow suit. In the offline marketing world, most small businesses aren’t able to afford TV advertising campaigns. That’s because the costs are prohibitive and the likely returns may mean that it’s a risky approach.
It’s the same in the world of Internet marketing. Just because you are running a website, it doesn’t necessarily follow that you’ll make money by maintaining a Facebook presence, a blog, a Google Adwords campaign and a comprehensive SEO campaign. It’s likely that some channels will work better than others.
When thinking about your marketing budget (and the time that you wish to spend), think carefully about which channels are best associated with your business.
What do your customers like?
Some advertising channels will attract particular demographics. Are your customers likely to be spending a lot of time on Twitter? If not, it should be suggested that you shouldn’t be spending too much time there either. Sure, you should have a presence. But you don’t need to be Tweeting throughout the day.
It makes sense to pick your battles and to concentrate on the marketing options that will work for you. Don’t simply follow the crowd!
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